Coursework: Is Chester Zoo value for money? Essay

IntroductionChester menagerie is built on an area of over coulomb acres. The menagerie, founded in the early 1930s by George Mottershead, is verbalise to be the best zoological garden in Britain and under Europes top 30. Because the zoo receives no government backup it is based on the foundation. The zoo is split into three separate directorates under the management of the Director General, Gordon McGregor Reid* preservation and Education* Corporate Services* Commercial ServicesIn 2006 Chester zoological garden had more than 1,680,000 visitors, for that it was the most visited zoo in Britain. Chester Zoo has likewise won the Zoo of the Year award more than once what supports its splendor under the Britain Zoos.Chester Zoo takes care for 7602 (2006) puppets representing 424 (2006) different species. Nearly half of them are endangered.The Zoo is open all(prenominal) told twelvemonth from 10.00am except Christmas Day & fisticuffs Day.From Sunday 28th October to 31st December (excluding Christmas Day & Boxing Day) the last admission fee is at 300 pm.StrengthsIn GeneralIt is very interesting issue tuition is a key theme for Chester Zoo. Chester Zoo supports the learning of animals for student by reading, touching and smelling. They want to push you to take care for the environment which has never been as important like today.Chester Zoo has great plans for the future. Chester Zoo is working on a master plan for development and expansion called SuperZoo. It will bring into being a world-class visitor attraction. The SuperZoo will be constructed in iv phases. It will cost over three hundred million of capital investment. In the first phase it will be in the region of 100 million, and the size of Chester Zoo is going to be tripled. The estimated completion date is 2020 and will divide the zoo into four zones representing Afri roll in the hay savannah, grassland, forest and island and wetland habitats. In the next 18 months, Chester Zoo is going to be b uilt a new aquarium building called Origins. It is scheduled to open late 2008.Chester Zoo has a wide alteration of animals and a lot of uncommon animals which number can just protected when they live with human supervision.thither are childrens play areas, bewrays, kiosks and several picnic lawns sited around the zoo.Directions integrity of the strengths is the very good localization principle the zoo has. It is very easy to drop dead by road, by bus or by the rail. One of the most used motor ways are going near to Chester Zoo. You can easily reach the zoo by following the brown Chester Zoo signs from M56, Junction 14 or Junction 12 on the M53. The zoo is also clearly signed on the A41 Chester road.An early(a) opportunity is the bus or the train. Monday to Saturday the visitors can use the bus from Chester Railway Station and Chester Bus Exchange or from Ellesmere Port and Cheshire Oaks, Liverpool and Birkenhead any 20 minutes. Sundays every hour.Zoo shopsAll of the Chester zo o shops sell a wide range of intersection to suit all price ranges, tastes and age groups. They offer an enormous range of animal-themed gift ideas, as rise up as books, videos and music. For your convenience films, batteries and other essentials are also available in the zoos retail outlets.The Ark ShopThe largest shop is the Ark Shop. It is located at the main entrance, sells a vast range of gifts and souvenirs. Open all year round, the Ark Shop also sells useful items to help make your visit more enjoyable, such as rainproof ponchos and umbrellas, should the weather take an unexpected turn for the worst.The Fountain ShopConveniently located in the internality of the Zoo, the Fountain Shop sells a wide range of gifts and is open all year round. The professional aspect painting service, which is highly popular with the younger children, is available here during school holidays and weekends.Arara ShopOpen during broadside periods only, the Arara Shop sells a smaller range of po pular goods and is located near to the Spirit of the Jaguar enclosure. point tours for groupsTheres a new 90 minute guided tour exclusive to groups present the party the zoo attractions, an insight into behind the scenes and the zoos vibrant history. A maximum of 20 people can take part in each tour, at a cost of 35.00 in addition to the admission charge.Childrens WristbandsThe zoo is also able to supply groups with plastic wristbands ideal for pen contact mobile telephone numbers on in case of an emergency. It can supply these to the visitor in advance at a charge of five pence per wristband.Events for GroupsOn summer evenings the zoo offers a safari adventure complete with barbeque or dinner, evening picnics and exclusive tours through its gardens. For groups of 50 or more the event team can make an exclusive evening just for the visitor.Adopt an animalThe zoo has a scheme whereby people can adopt an animal of their choice. They can also become zoo members. Every three months m embers and adoptive parents receive the zoo magazine, called Z, which provides updates and information about what is happening at the zoo. Anyone can join the scheme for as little as 50 per year. You can pick an animal from the list. Everything the adopter gives goes to a special account for animal foodstuffs. The adoption runs for a full 12 months from whenever you can start, and they blame a renewal reminder.WeaknessesThe high price is a weakness of the Zoo. It costs 13.59 from march to October. In other European zoos the admission fee is the half (for example Berlin) and you get a much more width variety of animals at that place. Because most of the areas in the zoo are not be roofed, thats a stupendous problem for the zoo that the visitors wont come on rainy days and spend no money on the zoo.OpportunitiesA lot people are watching animal documentations on TV. You also can go to the cinema and watch animal film.ThreatsOur guide told us that when Greenpeace had a demonstration against the wondering(a) care for animals in Britain Zoos they didnt come to Chester Zoo because they have the highest standards of welfare and the best care for all animals.ConclusionAll in all Chester Zoo is a very good Zoo, but there are Zoos in Europe which can offer you a wider variety of animals and a lower admission fee. On the other hand Chester Zoo is a foundation which has to be in a positivistic at the end of a year most of the other Zoos are subsidized by the government. Chester Zoo also is very interested in education and wants to give the visitor a lot of cognition to save the environment. Therefore Chester Zoo is value for money.