Marketing Essay Example | Topics and Well Written Essays - 250 words - 63

Marketing - Essay Example AICPA is an organization that deals with the harmonization of the accounting industry through the promotion of competence, integrity, and professionalism. I will also be interested in linking the activities of trade association with a job board that is concerned with promotion of professionalism among US job seekers. My main interest will be Career Builder, which is a job board that links employers with job seekers. The choice for career builder.com is based on the policy of professional development that the job boar promotes. Unlike other job boards, career builder believes in the development of people throughout their career. The board’s policies also illustrate value for development of skills through education and on job training. In addition, the issues of standardization remain a major cause of unemployment in the country. To contain the problem, I will need to work with an association that promotes standardization of employees through quality or standard education. Setting of standards in the work force will enhance professionalism and integrity among our Marketing Essay Example | Topics and Well Written Essays - 250 words - 55 Marketing - Essay Example Indian Motorcycle banked on its legendary image â€Å"hitting the road in 1901, Indian was not only the first American motorcycle, it was the worlds best-selling bike and, having introduced the first V-twin motorcycle to the world in 1907, the most technologically advanced† (Indian Motorcycle 1). Its strategies include showcasing vintage and classic motorcycles, complete with motorcycle accessories. Its global sites include stores in North America, Mexico, Carribean, Central and South America, Europe, Asia and the Pacific, among others. For Harley-Davidson USA, the appeals that they use include appealing to the emotions through the use of visual images that cater to diverse customers and using options such as customization, even test riding and renting a bike, with other appeals that provide facts and opportunities to meet and share this interest to other bikers through events and community endeavors. Indian Motorcycle uses comparative details, historical timeline of achievements, rider stories, and motorcycle events where participants get to know more about experiences and the journey of other motorcycle riders. Likewise, their various motorcycles are showcased in vivid and colorful details that assist potential customers in deciding to purchase or to attend in the companies diverse motorcycle